Like HowStuffWorks on Facebook!

iGenius: Extreme Confidence

Steve Jobs relied on his confidence, swagger and charisma to convince top telecommunications leaders to accept his business model, exercising total control over the design, manufacturing, and marketing of Apple products.


Most Watched in Money

Most Watched in Money
4:41

Frugal Mama: Free Tools to Help Small Business Owners

Most Watched in Money
2:07

iGenius: Jobs Will Be Missed

Most Watched in Money
3:18

Frugal Mama: Frugal Gift Giving Part 1

Most Watched in Money
2:03

Dirty Jobs: Dirty Song

Most Watched in Money
1:45

Dirty Jobs: Ear Today ...

Most Watched in Money
1:34

Dirty Jobs: Mike Gets Got

Most Watched in Money
1:17

Dirty Jobs: Feeding Miss Piggy

Most Watched in Money
2:57

Frugal Mama: Home Renovation Savings Tips Part 1

Most Watched in Money
2:48

How to Buy a Home

Most Watched in Money
1:33

Dirty Jobs: A View From The Top

Most Watched in Money
2:25

Dirty Jobs: A Beautiful Waste

Most Watched in Money
1:15

Frugal Mama: Frugal Gift Giving Part 2


Recent Videos in Money

Recent Videos in Money
2:48

How to Buy a Home

Recent Videos in Money
1:57

Clybourne Park: How Set Designers Work

Recent Videos in Money
3:14

Frugal Mama: Expanding Family Cutting Costs Part 1

Recent Videos in Money
1:11

Frugal Mama: Expanding Family Cutting Costs Part 2

Recent Videos in Money
2:57

Frugal Mama: Home Renovation Savings Tips Part 1

Recent Videos in Money
1:07

Frugal Mama: Home Renovation Savings Tips Part 2

Recent Videos in Money
3:18

Frugal Mama: Frugal Gift Giving Part 1

Recent Videos in Money
1:15

Frugal Mama: Frugal Gift Giving Part 2

Recent Videos in Money
3:12

Frugal Mama: When Coupons Aren't Working Part 1

Recent Videos in Money
1:03

Frugal Mama: When Coupons Aren't Working Part 2

Recent Videos in Money
4:40

Frugal Mama: How to Half Your Gas Bill Part 1

Recent Videos in Money
1:08

Frugal Mama: How to Half Your Gas Bill Part 2